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MediaLyon

SEO

Be Fierce. Be First. Be Found.

Don't hope. Help your customers find you!

Search Engine Optimization

Unfortunately, just building a website and listing your business with Google isn’t enough. If you want to be found and beat the competition, Search Engine Optimization is a must.

What is SEO and why is it so important?

Understanding the importance of SEO

SEO stands for Search Engine Optimization.  It is the process of continually improving the quantity and quality of (organic) website traffic from search engines.

SEO should not be confused with Paid Advertising (Pay-Per-Click, or PPC, advertising – think of Google or Facebook Ads).

Together, SEO and Paid Advertising are referred to as SEM, or ‘Search Engine Marketing’.

In its simplest terms, think of SEO as lead generation or how to get more customers.

To understand how to generate leads (visits to your website, calls to your business, directions to your business, etc.) you must first understand where most of these leads are coming from.

Here are a few statistics to help put things in perspective:

  • The top 5 search engines and their market share are: Google – 91%, bing – 3%, Yahoo! – 1.5%, Baidu (China) – 1.5%, Yandex (Russia) – 1%.
  • Google receives approximately 5.5 Billion search requests every day.
  • The first five organic search results in Google receive approximately 65% of all clicks.
  • The first result on the first page of Google receives approximately 25% of all clicks.

 

So, the question is, how do you improve your chances of being the highest (organic) search result as often as possible?  That is the art and science of SEO.

Getting Right With Google

Why is it so important to get right with Google?

Google, and its subsidiary YouTube, handle over 91% of all search queries world-wide!  So, if you want to be found on the internet, it’s a good idea to get this right first!

Directory Listing

Directory Listings

When people are looking for goods and services they often turn to respected directories for listings and reviews.  This ‘referral’ traffic is a great source of lead generation and should not be overlooked.

  • Yelp Setup - $100
  • Niche directories Setup - $50

Technical SEO

Technical SEO

Page ranking largely depends on how well a website is structured: its speed, accessibility, usability, mobile-friendliness, and more.  Think of this as the foundation your website should be built on.

On-Page SEO

On-Page SEO

On-Page SEO is the process of optimizing the structure (schema) and elements (keywords, tags, content, links, etc.) of each web page to improve search visibility and traffic.

Off-Page SEO

Off-Page SEO

Off-Page SEO are those strategies not used directly on the site itself but through other mediums designed to drive traffic to your site.

Frequently asked questions

CAN COMPANIES REALLY GUARANTEE 1ST PAGE GOOGLE RANKINGS?

Actually, yes.  If you want to rank on the 1st page for “Entertainer”, that is going to take a lot of time, effort, money, and resources.  However, if you want to rank for “Left-handed attorneys who drive motorcycles”

ARE WEB DESIGN AND WEB DEVELOPMENT THE SAME THING?

No.  To use a common analogy, the web designer is the architect that draws up the plans while the web developer is the general contractor that builds the structure based on the plans.  Both are important, but rarely do they have the same skill-sets.

DO YOU BUILD eCOMMERCE WEBSITES (websites with products, shopping carts, and checkout)?

Yes. We use WooCommerce which is a customizable, open-source eCommerce platform built on WordPress.

WHO OWNS THE COMPLETED WEBSITE?

Upon the final payment to MediaLyon, whether paid up-front or over time through our flexible financing, our clients own their website in full.

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