How can small businesses use an “email alias” in Google Workspace to save money?

Keeping costs down is an important part of any successful small business.  But, to look professional, it’s important to have multiple email accounts, and that can get expensive. So, what if you’re a small business and want multiple email accounts (e.g. yourname@yourbusiness.com info@yourbusines.com, sales@yourbusiness.com, customerservice@yourbusiness.com, and so on)? Here is a simple way to use […]

Anatomy of Google Search Engine Results

Every time you search on Google, there are pages upon pages of helpful information. But how does Google Search work, what decides which listings will come up first, and how are these listings displayed? HOW GOOGLE SEARCH WORKS 1. Informational Intent 2. Navigational Intent 3. Transactional Intent 4. Commercial Investigation The Knowledge Graph The knowledge […]

How to Configure Sitemaps in Rank Math

What is a sitemap? Along with a host of advantages, a sitemap is a fundamental feature of your website’s search engine optimization (SEO) strategy. Assisting search engines in navigating a website, sitemaps are a good way of letting search engines know that your website is available and can be crawled by them. Sitemaps, as explained […]

Why is a Google My Business listing so important?

Google has reported that a staggering 46% of all searches have local intent (Source: Search Engine RoundTable). Yet, despite knowing this information, so many businesses fail to take advantage of the free-to-use Google My Business platform. There are several perks of getting set up on Google My business, so whether you’re considering creating a listing for your business or looking […]