How can small businesses use an “email alias” in Google Workspace to save money?

Keeping costs down is an important part of any successful small business.  But, to look professional, it’s important to have multiple email accounts, and that can get expensive.

So, what if you’re a small business and want multiple email accounts (e.g. yourname@yourbusiness.com info@yourbusines.com, sales@yourbusiness.com, customerservice@yourbusiness.com, and so on)?

Here is a simple way to use Google email aliases and save money.

Step 1: Sign up for the Google Workspace Business Starter package

For $6 USD per user per month, the Google Workspace Business Starter package includes Gmail, Drive, Meet, Calendar, Chat, Docs, Sheets, Slides, Keep, Sites, Forms, and Currents.  Follow this link to Get Started with Google Workspace.

Set up your first user email account, which we’ll call yourname@yourdomain.com.

Step 2: Add up to 30 aliases for each user

How to Give a user an additional “email alias” address

Go to Google Admin Console and sign in.

Go to Users > Select the User > User Information > Alternate email addresses (email alias)

Add an alias in ‘Alternate email’, and click ‘Save’ at the bottom.

Step 3: Add your alias(es) to your email account (e.g. yourname@yourbusiness.com)

Sign in to your email account. In this example, it’s yourname@yourbusiness.com

Go to Settings > See all settings > Accounts > Send mail as:

Select ‘Add another email address’

Enter the email alias (e.g. info@yourbusiness.com), make sure the ‘Treat as an alias” is checked, and select ‘Next Step’

Step 4: Manage all your emails in one place

Now, when anyone sends an email to info@yourbusiness.com that email will automatically get forwarded to yourname@yourbusiness.com.  So, you can now effectively manage multiple email accounts through one single email account.  And, even if you have 30 aliases, you’re still only paying for 1 user.  Congratulations, you just saved $180 per month ($6 x 30 email accounts).

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